Blogging Grit: Do You Have Enough To Succeed? – Heidi Cohen

Since I just started Blogging I found this article post to be very interesting and

Blogging Grit: Do You Have Enough To Succeed? – Heidi Cohen

Blogging Grit: Do You Have Enough To Succeed? – Heidi Cohen

Do you have the blogging grit to push your blog into your category’s top ranks?

Or do you have lingering doubts about your blog’s lack of ability?

Face it—The leading bloggers have been pounding away, creating top quality blog content for years.

Heck, a blogging renaissance is taking place right now!

Wondering how you can compete?




Stop that negative self-talk you think no one hears but peaks through weakening your blog content.

Let go of this negativity.

Believe in yourself and focus on what you need to succeed.


This year, I had the honor of judging Social Media Examiner’s Top 10 Social Media Blogs along with blogging experts: The Sales Lion’s Marcus Sheridan and Copyblogger’s Sonia Simone.


Before this experience, I’d have told you it was extremely difficult, if not impossible, for a new entry to break into the Top 10 blogs in a popular category.


But judging the Top 10 social media blogs taught me that blogging grit empowers new bloggers to penetrate the upper echelons of their segment. The Social Media Examiner Top 10 list included bloggers I’d never heard of before. They entered a crowded field and kept going until they stood out.


The blogging grit secret: You can too!


Learn blogging grit to build your blogging muscles to keep going for the long run.

To help you accomplish, we’ll define blogging grit and show you how to put it into action with 5 key tactics.

Blogging grit applies Angela Lee Duckworth’s theory of passion and motivation to blogs.

While many bloggers start their blogs full of passion and energy blogging over time eventually causes their enthusiasm to dissipate, often before their blog starts yielding results.


Blogging is a marathon. Start slowly and build your blogging muscles over time. Then increase your posting and related social media participation.

To manage your blogging expectations, here are 2 data points:

To see these 2 blogging trends in action on your blog, check your blog’s Google analytics.


Two examples highlight the power of long-term blogging grit:


The Everywhereist Geraldine DeRuiter’s husband, Moz’s Rand Fishkin used its Google Analytics to underscore the point that most bloggers give up after 12 months of blogging. As a result, they miss the big payoff after 3 years when longevity significantly boosts traffic. (BTW, although Fishkin is a top SEO expert, DeRuiter doesn’t get any help from him!)

The Content Strategist Contently’s Joe Lazarus revealed a similar blogging grit trend for their blog, The Content Strategist. It’s in the crowded content marketing category.


Contently’s blog growth over time


Don’t get dazzled by the blog traffic numbers. Instead build quality blog content around your topic and a base of loyal readers.

Here are 5 steps to build your blogging grit muscles to enable you to continue to blog for the long term.

To ensure your blog gains traction and contributes to long-term growth, start with a blogging strategy.


In its most simplified form, have a blogging mission, know your audience and determine your core 3 to 5 categories.


Ideally it helps to establish your blog strategy before you start your blog. As Smart Blogging’s Jon Morrow says, it’s important not only to do the right things but also to do them in the right order.

But don’t worry—you can always modify your blog’s strategy.


Actionable Blogging Tips:


Each blog post should contribute to your overarching blog objectives.


In my opinion, each blog post is a Lego block to build your blog authority. It’s interlocking, multi-functional and color-coded. (Hat tip to my oldest nephew a true Legomanic!)


Actionable Blogging Tips:


Ensure your blog stands out among its peers. This is core to blogging grit because it reveals your passion. And it’s difficult to have passion for a blog that lacks character.

Among the key factors to creating a blog identity radiates a unique personality:


Actionable Blogging Tips:


Creating a top blog filled with quality content on a consistent basis truly takes a community built around your blog, through your email and on social media.

It’s tough braving the blogging world by yourself. As a blogger you need a support system (and your mother or spouse doesn’t count.)

You need your squad. Not just your editorial support, creative input and technical help but also, your community. This includes the readers and promoters who read and support your content. (Hat tip: Ann Handley)


Understand: Blogging isn’t your blog versus the other blogs in your category. The broader blogosphere is also your community. Support your blogging peers: read, comment on and share their posts.


Spin Sucks has a very active community with a #ContentChat on Mondays and shout outs in Gini Dietrich’s Saturday Gin and Topics posts.


Actionable Blogging Tips:


Let’s be honest here. I know numbers and analytics may seem scary to you.

Blogging grit is about putting on your big girl pants and facing your challenges—all of them. This includes numbers.


Take a deep breath. You can do this.

Among the core metrics you need to track beyond traffic and time-on-site are:


Actionable Blogging Tips:


You can become a top blogger in your category with a heavy dose of blogging grit. This includes equal parts of passion and perseverance.

Don’t listen to those negative naysayers in the back of your head. They don’t have the experience to tell you differently.

Most people aren’t going to tell you how difficult it was for them to do what they’re doing.

They won’t admit the tough challenges they went through.


Yes—some times it can be scary to hit publish.


And there are times when you need to let your blog post rest before you decide whether it should be published.

But you’re not the only blogger with these doubts.

Learn from each post’s challenges and successes.

You have the blogging grit it takes to succeed.

Just keep blogging.

Yes you can!

Happy Marketing, Heidi Cohen

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